Before you begin advertising
Ask these questions to help your business get the most out of advertising in the Amazon store:
1. What are my goals?
Your advertising goals will shape your strategy.
If driving sales is your priority, focus on converting ad clicks into orders. Track your Advertising
Cost of Sale (ACOS), which is calculated by dividing your total ad spend by total sales from
advertising.
If creating brand awareness is your priority, focus on impressions. Impressions are the number of
times your ad is seen. Set strong cost-per-click bids to help you win more keywords.
2. Which products should I advertise?
Choosing the right products will help you accomplish your advertising goals.
Select products that are in stock, priced competitively, winning the Featured Offer, and receiving a high number of visits.
3. Are my product detail pages ready?
Review the product detail pages of the products you choose to advertise. We recommend your product detail pages include:
- Accurate, descriptive titles.
- High-quality images
- Relevant product information
- At least five bullet points
- Search terms
Advertising can help customers discover your
products, but a strong product detail page
plays an important role in converting ad
clicks into sales.