Prerequisite: Your Brand must be registered on Amazon
Sponsored Brands(Formerly, Headline Search Ads)
Sponsored Brands allow advertisers to promote their products or brand to make it even easier for customers to discover and purchase products on Amazon.
Difference between Sponsored Ads and Sponsored Brands:
There are 5 to 7 slots for for Sponsored Products (depending upon categories) and a lot of competition because all sellers are eligible to advertise their products.
Whereas, Only brand registered sellers are eligible for sponsored brands. Headline search ads will help us to promote our brand at top position of each page. This tool is most advisable for sellers with brand registry as there are very few competitions and subject to increase 2019 onwards.