Mike Fass Gray Television VP, Broadcast Operations. “It has the highest time spent, particularly starting around 11 AM and peaking at around 9 PM.
Daisy Expósito-Ulla d expósito & Partners Chairman, CEO. Join us as we celebrate Hispanic TV as. streaming. Justin Fochetta says Samsung TV Plus is the number two streaming service on its platform. Join us as we celebrate Hispanic TV as the place where Latino voices matter most – where Latino viewers see and hear themselves. Samsung Ads. total time on ad-supported services on its platform is climbing -- now at 44% of streaming time spent, up from 41%.
The business unit is able to understand actual viewing, whether it be linear or OTT, using automated content recognition (ACR) that can identify shows being watched on screen.
The key takeaway: whilst some viewers are doubling-down on SVOD, audiences are watching linear, AVOD and SVOD interchangeably throughout the day, in a trend Samsung Ads is calling “platform surfing”.
With consumers rapidly changing the way they access news and the demand for accurate, trustworthy information at record levels, get a focused perspective on the biggest tech issues and questions facing the news business.
Increasingly, advertisers don’t want to commit to big upfront TV ad buyers – they want to be more responsive than that. Registered in England & Wales. Instead of being confined to two minutes an hour in local markets, addressable advertising inventory is expanding to 14 minutes among more households served by multichannel video programming distributors (MVPDs). This is up 25% over third-quarter levels. around 50 million smart TV sets.
Fall TV comes to you virtually this September providing a one-of-kind destination designed to give you the whole, The annual, premier event for those in the business of TV and video for Hispanic audiences. crisis. is the number two streaming service on its platform. Justin Evans Samsung Ads Global Head of Analytics & Insights. The best of technology from gaming PCs to smartphones and everything in between. Fall TV comes to you virtually this September providing a one-of-kind destination designed to give you the whole All Rights Reserved. This smart TV GDPR, CCPA, the deprecation of third-party cookies and new limits placed on certain mobile ad identifiers are sunsetting the age of audience hyper-targeting. “The goal is […], Buyers and sellers of media increasingly talk about a “common currency” that helps to unify the measurement of audience exposure among traditional channels like linear television and newer digital platforms. An opportunity to hear current thinking and discuss the most pressing economic, operational and technological issues facing the “business” of video and gain valuable insights into how to succeed in today’s dynamic and historically disruptive times. SpotX says the elections for president, House Of Representatives and Senate is a watershed for the channels.
devices, and connected consoles. Mike Fass Gray Television VP, Broadcast Operations. Samsung defines streaming time as including activity on smart TV’s smart hub interfaces, connected media
This smart TV This really debunks the myth that it’s a zero sum game. With regard to the company's Its research, carried out between May 1 and July 31, was presented at Advertising Week New York by Justin Evans, Global Head of Analytics & Insights for Samsung Ads. Hear Justin Evans, Global Head of Analytics and Insights at Samsung Ads, share why “2020 is going to be a watershed year when it comes to the transformation of linear television and connected TV.”
technology, compared with the fourth quarter of 2019, at 51% streaming and 49% for linear TV.
A key part of Samsung Ads activity has been its growing Samsung TV Plus service, launched over a year ago.
“(Of) time spent within streaming, we’re seeing 40% of all that time spent going towards streaming.
“This middle group … is important because not only are they growing … they are watching 50% more content than those other groups. Metrics that make comparisons of ad impressions more meaningful are becoming a reality, helping to support the ongoing growth in addressable advertising. In the first quarter of 2020, overall streaming represented 58% of all TV time spent -- with 42% for linear TV -- on the Samsung platform that uses its Automated Content Recognition Justin Evans is on Facebook. In this video interview with Beet.TV, Michael Levine, Pivotal Research’s senior analyst for internet and media, says demand-side platforms (DSPs), software for buying […], Marketers are on the verge of expanding their addressable advertising efforts nationwide as cable TV companies work together to provide greater reach. Samsung claims the largest U.S. Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. Its research, carried out between May 1 and July 31, was presented at Advertising Week New York by Justin Evans, Global Head of Analytics & Insights for Samsung Ads. Distribution, analytics and revenue streams.
“Linear still dominates,” Evans told Advertising Week New York.
Although time spent was still behind paid-subscription services, the TV set-maker advertising selling unit says “We see that 26% of our platform only watches linear,” he said.
Join Facebook to connect with Justin Evans and others you may know. Nielsen recently began working with seven US TV networks to beta-test addressable advertising technology for linear TV. So this is great news for advertisers who want to reach cord-cutters and cord-nevers.”. Evans sought to puncture the idea that TV viewing of one type cannibalizes TV viewing of another type. Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. But, as much as conventional wisdom suggests a large-scale viewer migration to over-the-top offerings, what is really happening behind the glass?
Justin efforts around advertising inventory that Samsung Ads sells, Fochetta tells Television News Daily: “We help activate incremental reach for brand advertisers.” He adds that Samsung recognition (ACR) data set, are now watching ad-supported streaming services, as of the fourth quarter of 2019. Samsung Ads says 75% of streamers, through its automatic content Samsung Ads. It brings new […], WASHINGTON, DC – U.S. election campaigners have upped their spend on TV ads through over-the-top (OTT) and connected TV (CTV) channels by 900% since April, according to one platform through which they are buying.
All data is based in the U.S. and is from Samsung devices that opted-in, and is encrypted and de-identified. Among those voters who are […], LOS ANGELES – Tracking cross-platform viewership to ensure that advertising reaches its intended audience has become much more sophisticated as marketers, agencies, media outlets and measurement companies combine their consumer data in various ways. TV advertising used to be so straightforward.
service, automatically installed on Samsung smart TVs starting in 2019 (. Linear and streaming are not only intertwined, but they’re integrated.”, “According to what we see, 61% of streamers are watching in ad-supported environments,” Evans said. total time on ad-supported services on its platform is climbing -- now at 44% of streaming time spent, up from 41%.
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