PPC proved to be boon in the era of ocean of products. Only Advertisement help to show offer to buyers. 90% of buyers make their purchase decision by comparing products/brands on page
1. You must have got now, 93% of relevant products do not get chance to be seen by their esteemed buyers.
Previously, advertisers were paying to marketers for showing their products to buyers but Amazon created a revolution by bringing PPC concept i.e. Pay-Per-Click. Now, advertisers need to pay when someone click on their ads rather for watching.
Why top sellers on Amazon invest heavily on Amazon PPC?